The Impact of COVID on the Fitness Industry

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The Impact of COVID on the Fitness Industry

COVID impact on Fitness Industry

Covid has had a huge impact on the fitness industry. As a result, the industry has gone through many changes. At Fit1Media we are rapidly expanding across the US working with gyms, fitness centers, and other industries. We offer digital signage solutions to help communicate with client bases. We’ve directly seen how these industries have been impacted. Over the months of the covid shutdowns, golf courses, for example, reported surging numbers of people attending. The sport is played outdoors which makes it a low risk of spreading the diseases like Covid. Gyms on the other hand were hit hard. Gyms were forced to close Because of the unknown risks associated with working out in a close area with other people.

Public Health Leaders advised

Public health leaders advised closing restaurants, bars, and gyms in the first few months of COVID-19 to err on the side of caution. As a result State and local officials consistently grouped gyms with bars & nightclubs as high-risk venues for infection. John Carrico a small gym owner in Seattle, called the comparison with bars particularly unfair. “It’s almost laughable. I mean, it’s almost the exact opposite… People here are investing in their health. They’re coming in, they’re focusing on what they’re trying to do as far as their workout. They’re not socializing, they’re not sitting at a table and laughing and drinking.” They are using tools and resources around them to help themselves become a healthier version of themselves.

The Fitness Industry Is Pushing Back

Now the fitness industry is trying to push back against the misleading narrative that gyms have no place in a pandemic. To reassure wary customers, owners have put in place – and now advertise – a variety of coronavirus control measures. Since the pandemic began, many gyms have overhauled operations. Many of them are looking very different. Locker rooms are often closed and group classes halted. Many gyms check everyone for symptoms upon arrival. They’ve spaced out equipment and begun intensive cleaning regimes. Some gyms have even gone as far as to install advanced air cleaning machines. They also have a big advantage over retail and entertainment venues with having a membership model and not a customer base. This membership model means that those who may have been exposed to an outbreak can be easily contacted.

The Benefits of Gyms

The benefits of gyms are clear. Regular exercise improves sleep, eases symptoms of depression & anxiety, and helps keep your immunities high to fight off viruses like COVID-19. Gyms are a vital resource to our communities when the necessary precautions are taken.

Here at Fit1Media, we’re working with gyms & golf courses to better communicate with their members during and after the pandemic. 

Contact Us Today to get connected! 


1 Comment

Gym Mitigation and Survival Act - GYMS Act Fit1Media LLC · February 15, 2021 at 2:14 pm

[…] COVID-19 has disrupted life as we know it: over the last several months, nearly every individual and business has been affected in one way or another. With nationwide stay-at-home orders in full effect, our daily routine as citizens has been dramatically altered. Several members of Congress have introduced the Gym Mitigation and Survival (GYMS) Act to help the struggling fitness industry. […]

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